SOCIAL COMMERCE

January 25, 2023 – Today, Insider Intelligence released, Retail Trends to Watch for 2023. In it, they report that Tik Tok is testing a Shop feature with select merchants in the U.S., demonstrating a strong shift towards commerce. They say that, while other companies are ditching social commerce and ramping up advertising, “Tik Tok’s share of users who are social buyers will surpass Facebook in 2024.” This increase will be driven by Gen Z consumers who, resoundingly, favor this platform, evidenced by the recent trending #TikTokMadeMeBuyIt push that reached over 30 billion viewers.