The business intelligence you need to resonate with your target audience
Tik Tok Dominates Social Commerce
January 25, 2023 – Today, Insider Intelligence released, Retail Trends to Watch for 2023. In it, they report that Tik Tok is testing a Shop feature with select merchants in the U.S., demonstrating a strong shift towards commerce. They say that, while other companies are ditching social commerce and ramping up advertising, “Tik Tok’s share of users who are social buyers will surpass Facebook in 2024.” This increase will be driven by Gen Z consumers who, resoundingly, favor this platform, evidenced by the recent trending #TikTokMadeMeBuyIt push that reached over 30 billion viewers.
The United States vs. Google
January 24, 2023 – An important story for digital marketers to watch is that the US government is making good on antitrust promises, tabled during the Trump Administration, in relation to BigTech. Their current target is Google’s advertising platform, alleging, “Google monopolizes key digital advertising technologies.” If they succeed, it could lead to more options and better pricing for SMEs to innovate and compete. You can bypass news stories and read the facts in the Justice Department’s press release.
January 14, 2023 – In an op-ed in today’s Wall Street Journal, the president emphasized a need for bipartisan cooperation on legislation that protects consumer’s personal data. This will directly impact digital marketers who rely on customer data. The president also announced funding for antitrust initiatives to limit Big Tech.
Twitter Prohibits Links to Social Media Competitors
January 11, 2023 – Twitter announced a ban on lnks to competing social media sites stating, ““We recognize that many of our users are active on other social media platforms. However, we will no longer allow free promotion of certain social media platforms on Twitter.” This means that users can’t include links to Facebook Marketplace.