what is digital marketing jmv media group
link between data privacy and digital marketing jmv media group

What is the Digital Marketing Funnel?

The Digital Marketing Funnel references the tools and tactics digital marketers use to drive a conversion. It begins with a potential customer’s first awareness of the product or service. This happens through a “top-of-funnel” channel, traditionally, the low- or no-cost platforms, like social media and blogs, for content that capture the attention of new audiences, and engages existing customers. After a lead is captured, the marketer entices the prospect through marketing automation. The term, “Funnel,” which is marketing lingo, can be simply translated as actions taken to cultivate a customer relationship in order to drive a purchase.

Ecommerce is transactional but digital commerce encompasses the entire digital journey the customer takes
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